The Adoption of E-Business Among Small and Medium Enterprises in orthern Thailand

The study focused on Thai Small and Medium Enterprises (SMEs) in the North Region of Thailand. In particular, the need to adopt Electronic Business (E-Business) by Thai SMEs is motivated by the intent to remain competitive. The aims of this study are:(1) to provide a current status of Thai SMEs and EBusiness; (2) to identify inhibitors; and (3) to report drivers for Thai SMEs in E-Business adoption. This study is a non-experimental, quantitative research using a survey approach. The interview technique was selected to collect data. The interviews were conducted during February to March 2014.The target population for this study was SMEs within the seventeen provinces in the Northern Thailand. Following the “Central Limit Theorem” (CLT), a sample size of thirty SMEs was employed. SMEs were selected using a random sampling method with replacement. The findings indicated that Thai SMEs in this region were positive about E-Business. EBusiness and Social Media (SM)were seen by Thai SMEs as an opportunity rather than a threat. With the right type of supports, SMEs in this region are ready to move forward with E-Business.